Company owners Roone Unger and Bitsy Lee began doing business in April 1996 under the original name of “Builder's Exterior Design.” At that time, the company’s focus was in serving builders and contractors in the Atlanta area with their exterior product installation needs, mainly siding, cornice, and shutters.
At the request of our builder and
contractor customers, we began working
with their family, friends, and neighbors’
home exteriors. From there, our
customer base surged, our renovation
business exploded, and our products and
Building the Business
In 2001 we invested in creating a brand that would help reinforce what we had become … a home exterior remodeling company focused on conducting business the way consumers wanted and expected. In June of that same year, we became EXOVATIONS®, a name that combines the word “exo”, which captures our focus on exterior renovations products and services, with the word “ovations”, which communicates how our customers respond to our unique, customer-oriented way of doing business. We developed the tagline “We're Changing Home Exteriors” to reinforce that we change both a home's exterior and the way the industry does business.
EXOVATIONS® is now one of the largest home exterior remodeling contractors, vinyl siding and fiber cement siding company, and vinyl replacement window companies in the Southeast and has been featured in several news and magazine publications.